COPYWRITING
Portfolio
by
TRINH PHAM (petitexam)
I'm a full-time Content Writer, a part-time Blogger, and a freelance “role-player" who can flexibly switch between briefs. I have over three years of experience in the various fields of creative writing.
Get to
know Trinh
Agency Work
Xanh Marketing | Producer
2021 - present
Xanh Marketing | Content Writer
2019 - 2021
Haruka & VVOB | Content Freelancer
2020
Vietpictures | Content Writer
2018 - 2019
Expertise
Content Planning
Social Media & Ads Writing
Website UX Writing
Blog
Articles
Livestream Script
I am honored to cooperate with brands in many different fields especially F&B, retail, healthcare,... as well as non-profit activities.
gogi house
"Ăn GoGi - Trúng 1 tỷ" Campaign
"Ăn GoGi – Trúng 1 tỷ" is the key campaign of Gogi House in the 3rd quarter of 2020. In this campaign, GoGi brings a promotion with extremely "delicious" cash prizes up to 1 billion VND.
Social posts contribute to deliver the campaign's message to target customers, direct customers to the spinning page, and also attract foodies to watch the livestream weekly.
ONG BAU Cafe
"100 stores milestone" Event
Media support content for " reaching 100 stores milestone" event of Ong Bau Cafe's.
My content shares the business philosophy and enthusiasm of the "Ong Bau" about real coffee and real values. In addition, it contributes to attracting viewers to the 100th store launching at Nha Van Hoa Thanh Nien with a livestream and many interesting activities.
KHOA VIET-VIEP
Always On Content Fanpage
Khoa Viet-Tiep is a lock-brand with a long history of taking a stand. In order to refresh the image, Khoa Viet-Tiep constantly develops product quality as well as technology to meet the needs of customers, building a brand to become the first choice of every Vietnamese family.
Participating in the project since 2019, I have contributed to creating social post, PR articles that provide useful information in a modern, friendly way to "rejuvenating brands" and make brand products easier accessible to users.
POCA VIETNAM
Always On Content Fanpage
I wrote for Poca Fanpage since 2019 and with many proud works. My highlighted are the UCL cup campaign series & Batman collection cards.
Trend-catching & real-time content brings the brand closer to Gen Z as a friend and become a part of their joy moments.
KIWI ZESPRI
"Kiwi Brothers" Page
This is part of Kiwi Zespri's "Vietnam pre-launch" campaign. My scope of work is:
- Create one-page landing page on Zespri current website: https://www.zespri.com/en-VN/
- Concept Development
- Content Production (including Kiwibrothers visual)
(*) Click to see full landing page
(**) The design of the website has been significantly changed to accommodate the brand's new sales season.
co.opsmile
"100 cửa tiệm hạnh phúc" Campaign
Starting from 2016, h owever, many customers still don’t understand Co.opSmile's concept and business model. The 100th-store milestone would be a perfect time to explain the story behind as well as what Co.opSmile truly is to the customer.
Understanding the customers’ insight of liking lucky draws and incentives, for the very first time, we created the O2O customer journey for Co.opSmile – a somehow-austere brand. Shoppers would get a code used to spin at Smiley Lucky wheel on #100_Happiness_store landing page and receive the gift right at the store.
(*) Click to see full landing page
14K+ spinning turns on landing page in just two weeks
with 98% like page are organic
PEPSICO
"Millions of Meals" Program
“Millions of Meals” is a joint effort to deliver meals to communities engaged by COVID-19, initiated by global PepsiCo in 2020. Not only bringing practical support, the program also spreads out the possive messages of unity, so community can join hands to give millions of meals to those most affected.
I’m proud to be a part of the official deployment of Million of Meals program.
(*) Click to see full press release
"Millions of Meals" Campaign won Bronze in the Best PR Campaign category at T he 3rd Asean PR Excellence Award by APRN. I'm proud to participate in this successful campaign
as a PR agency.
BUDWEISER
Tet Talks Stand-up Comedy Series
For young adults, Tet has become unbearable because of uncomfortable questions. How did we turn this negative start into a positive outcome?
Tet Talks is a stand-up comedy series which help us face the uncomfy Tet questions with clever and positive answers so we could truely enjoy Tet again. Under the big concept, PR is used as a tactic to bring the Tet Talks series to mass audiences and widely spread the campaign message.
(*) Click to see full press release
The campaign ended with 53M views, a 41% increase in search volume and the Brand Awareness award by the MMA Smarties Awards. As a PR writer, I am honored to be a part of the campaign's success.
VVOB VIETNAM
"Have fun, study well" Campaign
The campaign "Have fun, study well" is within the framework of the iPLAY project – integrating learning through play activities for primary school students in Vietnam, in collaboration with the Ministry of Education and Training (Bộ GD&ĐT).
The series of PR articles encourage parents/teachers to integrate skills lessons through fun activities to help children develop comprehensively in 5 areas: cognitive, physical, emotional, social skills and social skills.
(*) Click to see full press release
TOURISM MAGAZINE
Department of Tourism (HCMC)
Tourism Magazine of Ho Chi Minh City is an informative channel about tourism activities and events of the Department of Tourism of HCMC.
I am very pleased to write some articles to the magazine, which contributes to promoting the beauty of my beloved city.
reach
me at
NUMBER
(84) 90 1304 194
e-mail
doantriinh@gmail.com
WEBSITE
petitexam.wordpress.com